Saudi Arabia Bottled Water Market

Saudi Arabia Bottled Water Market: An In-depth Analysis

The Saudi Arabia bottled water market Size is experiencing significant growth, driven by increasing consumer demand for safe and convenient drinking water. Valued at USD 2802.96 million in 2023, the market is projected to grow at a compound annual growth rate (CAGR) of 6.8% between 2024 and 2032, reaching USD 5059.01 million by 2032. This growth is underpinned by several key factors, including health and wellness trends, the country’s hot climate, and the growing tourism industry.

Key Benefits

The bottled water market in Saudi Arabia offers several benefits:

  1. Health and Safety: Bottled water provides a reliable source of clean and safe drinking water, crucial in a region where tap water quality can be inconsistent.
  2. Convenience: Bottled water is readily available and portable, making it an essential commodity for consumers on the go.
  3. Hydration: With high temperatures prevalent throughout the year, bottled water ensures adequate hydration, which is vital for maintaining health in such climates.
  4. Economic Growth: The market contributes significantly to the economy, providing employment and business opportunities.

Key Industry Developments

Recent developments in the Saudi Arabia bottled water market include:

  1. Technological Advancements: Innovations in bottling technology and packaging materials have enhanced product quality and shelf life.
  2. Sustainability Initiatives: Companies are increasingly adopting eco-friendly practices, such as using recyclable materials and reducing plastic waste.
  3. Product Diversification: The introduction of flavored and vitamin-enriched bottled water variants caters to diverse consumer preferences.
  4. Strategic Partnerships: Collaborations between local and international brands have expanded market reach and distribution networks.

Driving Factors

Several factors are driving the growth of the bottled water market in Saudi Arabia:

  1. Health Consciousness: Rising awareness about the importance of hydration and healthy living is propelling demand for bottled water.
  2. Tourism Industry: The influx of tourists and pilgrims, particularly in cities like Mecca and Medina, boosts the demand for bottled water.
  3. Urbanization: Rapid urbanization and the growth of the hospitality sector are increasing bottled water consumption.
  4. Climate: The arid climate and high temperatures necessitate a consistent supply of drinking water, further driving market demand.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the Saudi Arabia bottled water market. Initially, supply chain disruptions and lockdown measures led to a temporary decline in sales. However, as hygiene and health concerns grew, demand for bottled water surged, particularly for at-home consumption. The pandemic underscored the importance of clean and safe drinking water, leading to increased consumer reliance on bottled water.

Restraining Factors

Despite the robust growth, the market faces several challenges:

  1. Environmental Concerns: The extensive use of plastic bottles raises environmental sustainability issues.
  2. High Production Costs: The cost of production, including bottling and packaging, can be high, affecting profitability.
  3. Regulatory Challenges: Stringent regulations related to water quality and packaging standards can pose challenges for manufacturers.

Market Segmentation

The Saudi Arabia bottled water market can be segmented based on:

  1. Product Type: Still water, sparkling water, flavored water, and functional water.
  2. Packaging: Plastic bottles, glass bottles, and others.
  3. Distribution Channel: Supermarkets/hypermarkets, convenience stores, online retail, and others.
  4. End-User: Residential, commercial, and institutional.

Market Outlook

The future of the Saudi Arabia bottled water market looks promising, with several growth opportunities on the horizon. Increasing urbanization, a growing expatriate population, and rising disposable incomes are expected to drive market expansion. Additionally, advancements in packaging technology and sustainable practices will likely shape the market dynamics.


Key trends in the market include:

  1. Sustainability: A shift towards sustainable packaging solutions, such as biodegradable bottles and reduced plastic usage.
  2. Premiumization: Growing demand for premium bottled water brands that offer superior quality and unique packaging.
  3. Health and Wellness: Increasing preference for functional and flavored water that offers additional health benefits.
  4. E-commerce Growth: The rise of online retail channels, providing consumers with convenient access to a wide range of bottled water products.

Industry Segmentation

  1. Still Water: Dominates the market due to its widespread availability and affordability.
  2. Sparkling Water: Gaining popularity among health-conscious consumers seeking a calorie-free alternative to sugary beverages.
  3. Flavored Water: Attracts consumers looking for variety and added taste without the calories.
  4. Functional Water: Enriched with vitamins and minerals, catering to health-conscious consumers.

Regional Analysis/Insights

The Saudi Arabia bottled water market is geographically segmented into:

  1. Western Region: Includes major cities like Jeddah and Mecca, with high demand driven by tourism and pilgrimages.
  2. Central Region: Riyadh, the capital city, is a significant market due to its large population and urbanization.
  3. Eastern Region: Industrial hubs like Dammam contribute to the demand for bottled water, particularly among the working population.
  4. Southern Region: Growing urbanization and economic development are driving demand in cities like Abha and Jizan.


A detailed analysis of the market reveals that consumer preferences are shifting towards healthier and more sustainable options. Companies are investing in advanced filtration technologies and eco-friendly packaging to meet these demands. Moreover, the market is witnessing increased competition with the entry of new players and the expansion of existing brands.


Recent news highlights include:

  1. New Product Launches: Several brands have introduced new variants of bottled water, including flavored and functional options.
  2. Sustainability Efforts: Companies are launching initiatives to reduce plastic waste and promote recycling.
  3. Market Expansion: International brands are entering the Saudi market, capitalizing on the growing demand for premium bottled water.

Top Impacting Factors

  1. Climate Conditions: The hot and arid climate drives the constant need for hydration.
  2. Tourism: The influx of tourists, particularly during Hajj and Umrah, significantly boosts bottled water sales.
  3. Health Trends: Increasing health consciousness and the trend towards wellness beverages fuel demand for bottled water.

Target Audience

The primary target audience for bottled water in Saudi Arabia includes:

  1. Urban Population: Consumers in urban areas with higher disposable incomes.
  2. Tourists and Pilgrims: Visitors to religious sites and tourist destinations.
  3. Health-Conscious Individuals: Consumers seeking clean and safe drinking water.
  4. Commercial Sector: Offices, restaurants, and hotels requiring bottled water for their operations.

Major Key Players

  1. Nestlé Waters
  2. Almarai Co.
  3. Health Water Bottling Co. Ltd. (Nova)
  4. Agthia Group PJSC
  5. Saudi Bottling Company
  6. Oasis Water Co.
  7. PepsiCo Inc. (Aquafina)
  8. Coca-Cola Bottling Company (Arwa)

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