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How to optimize your site for SEO?

Most businesses want to succeed internationally. That’s why they choose to translate their website into multiple languages. However, translating the content is not enough. You also need to optimize for each market with Birmingham seo company.You will increase the likelihood that visitors from different countries will find your site. Only 25.9% of Internet users use English, so over 70% surf in other languages. If your site is only in English, it will miss a large portion of international organic visits. So, how can you optimize your site for different languages ​​and increase organic traffic?

Keyword Search

Setting up your website’s SEO isn’t just about translating and localizing your long-form content. Ranking in different countries also involves reviewing your target keyword list and giving it the right translation.

It’s not enough to have your keywords translated by online translation software; your target audience may use different search terms to find your content.

What constitutes a keyword in your site’s original language may not necessarily be a keyword once your site is translated. In other words, you’ll need to conduct new keyword research for SEO in your new target markets. This research can be done with tools like Google Keyword Planner, Ahrefs, or SEMrush.

Using Keyword Research Tools

Ahrefs and SEMrush:

  • Ahrefs : Use the “Keywords Explorer” tool to enter translated keywords, select the target country, and analyze search volumes, keyword difficulty, and potential clicks. For example, for the keyword “red wine” in Birmingham, Ahrefs will provide data on search volume and traffic potential.
  • SEMrush : Use the “Keyword Magic Tool” to generate language-specific keyword lists by analyzing search volumes and trends.
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Analysis of search volumes

  • Data segmentation : Filter search volumes by language and region to isolate relevant data.
  • Trends and Seasonality : Use Google Trends to understand seasonal variations and search trends across different languages.

Linguistic and cultural nuances

Adapt keywords:

  • Contextual research : Understand the cultural and linguistic context for each region. For example, “how to translate a website” may have a low search volume in Birmingham, while “translate website” may be more popular.
  • Using synonyms and local variations : Adapt keywords to match local variations. For example, in British and American English, “colour” vs. “color”.
  • Local Expression Analysis: Use tools like AnswerThePublic to discover language-specific expressions, enriching the list of culturally appropriate keywords.

Translation and localization of content

For accurate and contextually appropriate translation, it is better to opt for professional translators over machine translation tools. Professional translators understand linguistic and cultural nuances, which allows for better adaptation of the content for the target audience. Although more expensive and time-consuming, this method ensures higher quality and better seo company Birmingham, as translators can integrate relevant keywords in the target language.

Adapting content to cultural and linguistic specificities is crucial for localization. This includes changing idioms to make them locally understandable, revising cultural references to keep them relevant, and adjusting date and time formats to local standards.

Maintaining a consistent brand voice across all languages ​​is essential. To achieve this, it is recommended to create a multilingual style guide that defines the tone, style, and terminology specific to each language. Translators should be trained to follow this guide to ensure consistency. Using quality management tools like SDL Trados can help verify the quality of translations and manage the process efficiently.

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